Track Your Ads Like a Pro with One Simple Tool

Let’s be real: if you’re spending money on ads but can’t quite tell which ones are working, it’s frustrating. You might see some traffic, maybe even some sales… but where exactly are they coming from? Was it the Instagram Story ad? The Google retargeting campaign? Or maybe the Pinterest pin from last week? If you've been there — you're not alone. That’s exactly why I always recommend using UTMs in your ads. They’re one of the simplest ways to take the guesswork out of your ad strategy. So, what exactly is a UTM?